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- Taking responsibility, acting professionally and delivering satisfaction – always.
- Forming a win-win relationship with our clients, vendors and associates.
- Providing the required infrastructure, integrating our business & creating unity of vision & enterprise to meet the required international standards.
- Enforcing our commitment to quality, internally and externally, by following the established Quality Management System & periodically reviewing our quality objectives.
- Believing and applying our values of being honest, competent and ethical.
- Locating, offering and delivering to our clients the best sources of materials and products to keep pace with the changes in the fashion business.
- Establishing a strong and loyal vendor base, guiding & upgrading their quality standard by continuously developing in house technical expertise.
- Planning and implementing an effective training program to empower & motivate our teams, gain experience, get exposure, be meticulous & take initiative to achieve optimal efficiency.
- Effective utilization of our multi location presence, by adopting cutting edge technology, to render a flexible proactive service.
- Aiming to adhere to the socio-economic values of the present times.